Brazilian travel audience · London

Where Brazilians decide where to stay in London.

Rota Londres is a paid trip-planning platform for Brazilian travellers — with a concierge that recommends where to stay. We put your hotel in front of guests at the booking-decision moment, not just on social media.

Van Bonon — Rota Londres
37,6K engaged
followers
The audience

Not followers — buyers with intent.

A Brazilian, ABC1 audience (affluent professionals) actively planning and booking a trip to London.

0+
paying customers on our own platform
0K
niche followers (100% London)
0K
views in the last 30 days
0
years living in London
Van Bonon em Londres, na Tower Bridge
Who's behind it

Van Bonon — London by someone who lives here.

A Brazilian journalist who has lived in London for over 5 years. Founder of Rota Londres: a digital guide that helps travellers save time & money, guiding them on how to avoid tourist mistakes. With honest and practical content in Portuguese.

  • A paid product, not just an Instagram profile — a platform with a concierge that recommends neighbourhoods and hotels.
  • Editorial credibility — a journalist's standards: honest, accurate, useful.
  • Based in the UK — flexible dates, local production, low-season availability.
The content

Content that resolves the booking questions.

Location, transport, safety, family-suitability, value — the things Brazilians research before they book.

Swipe to see all the content →
Proof

The metrics that matter to hotels.

Our content over-indexes on reach, shares and saves. The purchase-decision signals: not just likes or follower count. Tap a screenshot to enlarge.

0
shares on one Reel
0K
accounts reached (top Reel)
0
saves — booking intent
0
posts in 30 days
Work with us

Three ways to partner.

Hosted Review

1 night with breakfast
  • 1 Instagram Reel (full guest experience)
  • 5–8 Stories during the stay
  • Editorial review + hotel tagging
  • Permanent listing in the concierge

Stay + Content Library

1–2 nights
  • Everything in Hosted Review
  • 10 edited photos + 5 raw vertical videos
  • Organic usage rights (3–6 months)
  • Feature in the community

Paid Campaign

Hosted stay + fee
  • 2–3 Reels + full photo bank
  • Commercial usage rights
  • Trackable link or discount code
  • Full performance report
Editorial independence: the stay is hosted, but the opinion stays independent and based on the genuine guest experience. We don't promise a positive review — we promise professional, fair and accurate coverage, with a chance for the hotel to correct objective facts before publication.
Let's talk

Feature your hotel where Brazilians book.

Flexible dates (Sunday–Thursday / low season) to minimise the cost to your property. Let's find a date that suits you.

Insight do Instagram